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We’re creative business people solving challenging business problems.

  • image description Larry Bannerman PRESIDENT arrow
  • Larry leads our team with strategic guidance, which ultimately builds healthier brands for our clients. He launched Trigger in 2003 and, as the owner, is actively involved in all aspects of the company.

    An energetic and driven entrepreneur, Larry especially enjoys working with game-changing clients and staff who are unafraid to challenge the status quo. Larry has three decades of marketing communications experience – both agency and client side. Over the past 13 years, he has transformed Trigger from a traditional agency to an organization that marries powerful ideas and technology to drive results.

  • image description Brenda Belcher VICE-PRESIDENT, FINANCIAL COMMUNICATIONS arrow
  • Brenda’s specialty is financial services, and her knowledge, understanding and experience of this sector is solid. She heads up a dedicated team that produces regulatory documents including annual and interim reports, prospectuses and marketing materials for a global investment solutions provider.

    Driven for excellence, Brenda navigates the complexity of this work against tight timelines. For 25+ years, our client partner has been able to count on her proactivity, attention to detail and quality-control abilities. Prior to account management, she was a production manager who tendered multi-million-dollar print jobs across Canada.

  • image description Geoff Hardwicke Managing Director arrow
  • What gets Geoff up in the morning is the desire to set the right conditions to see both the client and agency succeed. Geoff brings over 25 years of marketing experience, both client and agency side, building transformative brands across nearly every industry imaginable.

    Geoff started his career in advertising working at Y&R, Leo Burnett and Ammirati Puris in Toronto. He then moved client-side for stints at Sleeman Breweries and Hudson’s Bay Company, before heading west to open Sid Lee Calgary in 2013, and leading the General Motors business at Dentsu Aegis Network before joining Trigger in 2017.

  • image description Todd Blevins Creative Director arrow
  • Todd provides high-level strategic and creative leadership for our team. His philosophy is simple: start with an insight that is truthful and focused, then create work that is impossible to ignore.

    Over the past two decades, Todd has built his career helping brands thrive in an increasingly cluttered world. His work with clients such as the Calgary Zoo, Kal Tire, Saint Mary’s University, Tourism Nova Scotia and Lipton has been recognized for both its effectiveness and creativity at many national and international award shows.

  • image description Dean Rud Technology Director arrow
  • Dean is a rare hybrid of strategic thinking, technical prowess and hands-on expertise in producing innovative client solutions. He leads our team in everything web, mobile and beyond, including site architecture, UX, development and deployment.

    Over the past 17 years, Dean has been designing and programming web-based and interactive projects. He holds a bachelor of applied business and entrepreneurship and a diploma in web design.

  • image description Carmen Brown DIRECTOR OF FINANCE arrow
  • Carmen provides financial leadership for Trigger. She oversees a group that handles our financial reporting function – accounts payables, accounts receivables and payroll – and helps develop our company’s finance strategy as we grow and evolve.

    With more than eight years of experience, Carmen has worked in both public practice and at large publicly traded companies. Her strengths include exceptional attention to detail and the ability to break down complicated information for everyone to understand. Carmen holds a Masters of Professional Accounting and a CA designation.