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OUR GAMECHANGERS.

We’re creative business people solving challenging business problems.

  • image description Larry Bannerman PRESIDENT arrow
  • Larry leads our team with strategic guidance, which ultimately builds healthier brands for our clients. He launched Trigger in 2003 and, as the owner, is actively involved in all aspects of the company.

    An energetic and driven entrepreneur, Larry especially enjoys working with game-changing clients and staff who are unafraid to challenge the status quo. Larry has three decades of marketing communications experience – both agency and client side. Over the past 13 years, he has transformed Trigger from a traditional agency to an organization that marries powerful ideas and technology to drive results.

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  • image description Jon Beatty CHIEF OPERATING OFFICER arrow
  • Jon directs Trigger’s operational activities, ensuring we deliver on our client partnership responsibilities. He has 15 years of experience in executive roles at high-profile companies including Rocky Mountain Equipment, Devon Energy and Suncor.

    A human resources specialist, Jon ensures Trigger is staffed with the best talent to meet our strategic objectives. He also guides Triggerites in living and breathing our values of contribution, courage and excellence. Jon holds an MBA in business/commerce, a bachelor of education and a bachelor of kinesiology.

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  • image description Brenda Belcher MANAGING DIRECTOR arrow
  • Brenda’s specialty is financial services, and her knowledge, understanding and experience of this sector is solid. She heads up a dedicated team that produces regulatory documents including annual and interim reports, prospectuses and marketing materials for a global investment solutions provider.

    Driven for excellence, Brenda navigates the complexity of this work against tight timelines. For 25+ years, our client partner has been able to count on her proactivity, attention to detail and quality-control abilities. Prior to account management, she was a production manager who tendered multi-million-dollar print jobs across Canada.

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  • image description Celeste Herbert ACCOUNT DIRECTOR arrow
  • Celeste heads up Trigger’s account services team, which makes it all happen for our client partners. She leads with passion and energy, and her strategic capabilities and experience are complemented by her attention to detail and thoroughness.

    An astute observer of human nature and marketing communication trends, Celeste joined Trigger in 2012 and has more than a decade of account management and project leadership experience. Celeste holds a bachelor of commerce, and has Google Analytics and Google AdWords certification.

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  • image description Todd Blevins Creative Director arrow
  • Todd provides high-level strategic and creative leadership for our team. His philosophy is simple: start with an insight that is truthful and focused, then create work that is impossible to ignore.

    Over the past two decades, Todd has built his career helping brands thrive in an increasingly cluttered world. His work with clients such as the Calgary Zoo, Kal Tire, Saint Mary’s University, Tourism Nova Scotia and Lipton has been recognized for both its effectiveness and creativity at many national and international award shows.

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  • image description Dean Rud Solutions Architect arrow
  • Dean is a rare hybrid of strategic thinking, technical prowess and hands-on expertise in producing innovative client solutions. He leads our team in everything web, mobile and beyond, including site architecture, UX, development and deployment.

    Over the past 17 years, Dean has been designing and programming web-based and interactive projects. He holds a bachelor of applied business and entrepreneurship and a diploma in web design.

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  • image description Carmen Brown DIRECTOR OF FINANCE arrow
  • Carmen provides financial leadership for Trigger. She oversees a group that handles our financial reporting function – accounts payables, accounts receivables and payroll – and helps develop our company’s finance strategy as we grow and evolve.

    With more than eight years of experience, Carmen has worked in both public practice and at large publicly traded companies. Her strengths include exceptional attention to detail and the ability to break down complicated information for everyone to understand. Carmen holds a Masters of Professional Accounting and a CA designation.

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  • image description Victoria Crites DIRECTOR OF CONNECTIONS PLANNING (MEDIA) arrow
  • A considerate and engaged individual, Victoria ensures Trigger’s clients fully understand her media plans and recommendations before going to market.

    She has a comprehensive knowledge of the strategies and processes for purchasing traditional and digital media, including search and website analytics. Her passion lies in research and analysis of the changing media landscape, to ensure all media purchases will achieve client goals and utilize new opportunities. Victoria holds a bachelor of arts and a Marketing and Communications Certificate.

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