Hello, Fountain Tire!
Thank you for taking the time to review our RFI and case studies. Below are companion elements and additional work examples for the three case studies included in our RFI submission.
Tommy Gun’s Original Barbershop: He Time
Confidence is the true benefit of a visit to any Tommy Gun’s location.These brand launch spots amplify that benefit in a fun and memorable way.
Kal Tire Garage Sale
In addition to out-of-home, classifieds, digital display and ambient signage, we took our home-made garage sale aesthetic to radio by harnessing the power of station-produced work (which is something we never thought we’d actually say). We sent a brief to each station and asked them to do their over-the-top best at amping up a local garage sale. The results were hilarious. Here is a compilation of the highlights.
Imperial Oil: Mobil 1 5x Further Videos
With the Canadian launch of Mobil 1 Extended Performance Synthetic, Mobil 1 officially takes the crown for longest recommended oil change intervals. At 25,000 km between oil changes, it allows drivers to motor up to five times further compared to conventional oil. We created these simple videos to promote the launch in Canadian Tire and Walmart stores, as well as on social and web properties.
Kal Tire: Free Air
Staying top of mind during summer months – when we have very little to talk to customers about – can be challenging for tire shops. But we noticed a trend among other shops and service stations that was quite annoying: they were charging for air to inflate tires. Since Kal Tire never charges for air, we thought it was a great opportunity to get out into the market before the fall with a simple, fun free air message.
“Air Supply” Radio