Hello, Bow Valley College team!
Thank you for taking the time to review our RFPQ and case studies. Below are companion elements and additional work examples for the four case studies included in our submission.
ACAC “If It Hurts”
When one in three Albertans suffers with pain, sometimes it’s as easy as reminding them, “when it hurts, see a chiropractor.” These launch spots aimed to educate Albertans that chiropractors can also treat joint and headache pain.
Calgary Zoo “Love”
To reposition the Calgary Zoo as a conservation organization, we created a campaign to attract members and visitors by promising “Love, free with every visit.” While they were at the Zoo, they would also learn how their visit was helping protect animals in the wild through conservation initiatives and educational programs. Below is the campaign launch television commercial.
University of Alberta “What’s Next”
Many post-secondary institutions rest on their laurels by highlighting alumni successes and breakthroughs. But when it comes to establishing a reputation as a world-class research university, the inspiring stories lie in the achievements that are yet to come. This video outlines our approach.
Tommy Gun’s Original Barbershop: “He Time”
Confidence is the true benefit of a visit to any Tommy Gun’s location. These brand launch spots amplify that benefit in a fun and memorable way.